# Built to Last

Apidura - 2019

The brief: Produce a series of features that champions the longevity of Apidura bikepacking bags. Must also underline key brand values, look beautiful, and feature user generated content.

jenny-graham-food-pouch-detail.jpg

Scope

  • Picture editing

  • Feature writing

  • Marketing collateral copy

  • Creative briefing

  • Art direction

  • Shoot production

jenny-graham-food-pouch.jpg