Apidura Racing Series Launch

Apidura - 2018

What do ultra-distance bike racers and a brand that produces the equipment they use have in common? For both, success is defined by their ability to make constant forward progress - whether in product design, or towards the finish line of a race.

This was the launch messaging for Apidura’s new series of bikepacking bags, designed for ultra-racing and audax.


  • Campaign concept

  • Creative briefing

  • Marketing strategy

  • Social media strategy

  • Contributor commissioning


  • Content strategy

  • Feature writing

  • Product copy writing

  • Marketing collateral copy writing

  • Picture editing