Adventure Local

Apidura - 2019

Adventure Local is a series of travel guides designed to help cyclists make the most of destinations around the world. The project was at once a means of enabling cyclists to take on new adventures, and, through the use of local ‘guides’, a means of engaging the Apidura brand with cycling communities around the world.

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Scope

  • Community management

  • Artist briefing

  • Feature production

  • Concept

  • Creative direction

  • Content strategy

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See it for yourself…

Apidura Adventure Local Series